I talked in an earlier blog about the benefits of having a business plan and how having a business plan is necessary to know where you are going in business and to help you to steer the course to success.
Whilst most business owners know the value of having a business plan (even if the vast majority don’t actually have a business plan), many do not understand the value of having a clear Mission statement – or in fact many aren’t really clear what a Mission statement is.
A Mission Statement is a short statement – usually a short sentence or two that clearly defines your company purpose and primary objectives. Having a Mission statement can be the driving force and focus behind the business. It can be the beacon for you and your employees as a reminder of what you are doing and why you are doing it.
How to create a Business Mission Statement
Creating a Mission statement that clearly expresses your business purpose and primary objectives can take time. However going through the process can often help business owners to get clarity about what it is that their business is about and help them to reconnect with their passion and motivation in being in their business.
The challenge for you as a business owner is to create a Mission statement that accurately reflects your passion and values and declares how you are going to make a difference in the world.
Process for Creating an Inspiring Mission Statement
1) Plan enough time to create your Mission statement – a few hours to a full day.
2) Set a date in your diary for creating your plan – make sure it is going to happen.
3) Involve others connected with the business – this can give you valuable insight as to what you provide for others and help to generate lots of creative ideas.
4) Be prepared – get the things ready that you will need for brain storming e.g. a suitable space, white board, flip chart, coloured pens, paper etc
5) Prepare a list of questions to ask yourself and others involved with the business.
6) Have fun exploring what your business/team is about.
7) Use inspiring and exciting words to grab reader’s attention and create a dynamic visual image or your business.
8) Make sure your Mission statement is short and clearly stated so anyone – so even a 5 year old can understand it!
9) Be proud of your Mission Statement – own it and share it. Publish/post it for your employees, customers and stakeholders to see.
Some questions to ask to help create your Mission Statement:
• What is it that we do?
• Who do we do this for?
• What do we offer our clients?
• How do we serve our clients?
• Why are we in this industry?
• Why did we start this business?
• What is important to us (our values)?
• What are we passionate about?
• What image of our business do we want to convey?
• What is it that we offer that is special, unique or different?
• What impact do we want to make in the world?
• What are we committed to delivering?
Examples of Mission statements to inspire you:
Nike: To bring inspiration and innovation to every athlete in the world.
Starbucks: To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.
Coca-Cola corporation: To refresh the world…To inspire moments of optimism and happiness…To create value and make a difference.
Amazon: To be the most customer-centric company in the world, where people can find and discover anything they want to buy online.
Dow Chemical: To constantly improve what is essential to human progress by mastering science and technology.
Intel: Delight our customers, employees, and shareholders by relentlessly delivering the platform and technology advancements that become essential to the way we work and live.
Ebay: Provide a global trading platform where practically anyone can trade practically anything.
Now you have your business Mission Statement let this be a guiding focus for your strategic actions and plans. Having a Mission Statement that accurately reflects your business will help you to attract and gain the right clients and engage your staff.
Having a powerful message in a Mission Statement is important for your business. If you would like help from me to create your Mission Statement or business plan please click here to contact me for a free strategic consultation.