We’ve been hearing a lot about employee engagement. It sounds like a good thing, but what is it, really? How do you know when you have it (and don’t have it), and how can you get it? I’m so glad you’ve asked.
Employee engagement is a condition in which team members feel valued and involved enough with a company to willingly and positively contribute all of their ability for the betterment of the business.
Sounds great, right? How does an employee come to feel valued and make the decision to invest all of him or herself in their employer’s business? It starts during the job interview, and continues through retirement…and it’s always the responsibility of the employer.
There is a deficit of employee engagement, and the epidemic is global.
Only 13% of employees, worldwide, report feeling engaged at work.
This is bad news for employees in general; however, it’s great news for you, an employer. This is a prime opportunity to be the employer who engages, and to therefore attract the best and most dedicated talent to your business.
As a growing and thriving business, you want your employees to wake up excited to go to work. You want them to arrive ready to go and always be thinking of new ways to improve the customer experience, operational efficiency, your product line and your bottom line.
Highly engaged employees are 38% more likely to have above-average productivity2.
This is what engagement looks like. And here’s how you can get it:
- Your business has a set of core values that it abides by and demonstrates through all media (or at least it should). Whenever a person is being considered for employment with your company, you must determine if he or she shares those same values as part of their personal and professional credos. When values align, engagement comes much more easily. When they don’t, there will be a struggle…every day.
- Create a feeling of ownership for every employee, no matter their job description. Whether the team member is head of a department or a new-hire, make it clear how what they do contributes to the overall success of the business. Show them the results of jobs well-done and give them credit whenever they’re responsible or accountable. When everyone feels like a significant part of the effort, they will not only do a better job, they will do it as if they were doing it for themselves.
- Keeping everyone informed is another great way to nurture engagement. With every piece of relevant information shared (profits, KPIs, etc.), you will increase feelings of value and ownership.
- Give employees the freedom to come to you with problems, as well as the freedom to make decisions pertinent to their roles and the freedom to be creative with their jobs—without the fear of reprimand. This is the type of environment in which company advocates and forward-thinking innovators are born. Provide this, and you’ll have every employee striving to improve your business.
- Utilise an open-feedback policy, in which all team members feel the liberty to speak honestly about all matters, whether positive or negative, without fear of repercussion. This not only feels like ownership and feeds engagement, it works toward building a strong brand, overall.
We have only scratched the surface of employee engagement here. If you’re hoping for more advice on engaging your employees so that you can grow your business more effectively, we should talk. We can accomplish a lot in 30 minutes, and I invite you contact me to schedule that consultation. Your employees will thank you—with higher-level involvement, positive workplace attitudes and a bottom line that proves you’re doing it right.
 Gallup’s State of the Global Workplace
2Workplace Research Foundation