Mind-Set Change: for Business Growth

Change mindsetThere are many different reasons why business growth strategies fail. A common one is having an organisational or team mind-set that doesn’t match the strategy you wish to pursue.

An organisational mind-set or paradigm is made up of the collective conscious and unconscious thinking and beliefs of the people who work there: about themselves, their colleagues and the company itself.

If business growth slows or stalls, it’s often an indicator that the current mind-set is not aligned with of the organisation vision and goals. This can pose quite a challenge, since our mind-set is often buried in the subconscious, and like a computer operating system with a virus, if there is a poor mind-set this can sabotage your efforts.

When this happens, it’s time to face the reality:

What got you here isn’t going to get you there.

When you first established your business you had certain beliefs, thoughts and a mind-set that enabled you to grow your business to where it is today. The thing is this: to get to the next level of business growth, your thinking and beliefs need to evolve and change because your current mind-set is not going to help you reach the next level of success.

Two things must happen in order for business growth to continue:
1. The thinking/mindset of all involved must shift. Old beliefs in the organisation need to be uncovered and replaced with a new empowering mind-set that matches the business vision and goals of the company. Creating a new mind-set requires that everyone involved changes their way of thinking—and this must start with changing the thinking of the senior management team. When thinking changes at the top, change and growth can occur throughout the organisation.

2. Everyone involved needs to believe that those shifts will cause positive changes. Many times, when a vision is big, people first adopt the belief that they can do it…but then very quickly they start doubting themselves and others, fearing failure and entertaining uncertainty at every turn. These limiting beliefs lead to a focus on negative outcomes and turn into realities. To get positive results, those limiting beliefs need to be identified and then changed.

In life and in business, when we aren’t getting desired results, we try to do something different. Often, that “something different” doesn’t work either. Then what? If new actions aren’t delivering the results you want, you must dig deeper to uncover what you and your team really think about the situation. Are fears, doubts and uncertainties holding you back or delivering the negative scenarios you are focussing on?

In order to create new results, you need to start by thinking differently. When you change your thinking, you behave differently and take different actions. We all know this because we have experienced it at some point in our lives.

The same is true in a company. To deliver your business growth strategy, you need to think differently, as a collective unit. Every successful business has undergone changes as it grew—it altered from what it once had been. And of all the people involved in growing the business had to think in new ways because…

Changes in Beliefs  =  New Actions  =  New Results

Before you decide to take any different action, look into the following:
1. your mindset (your beliefs)
2. the team mindset (collective set of beliefs)

Do those beliefs support your business vision and strategy? Will they lead to success for your current-day business goals…or were they only effective for the goals your business once had?

The beliefs that are holding back your business strategy and its growth are made up of a number of things, including thoughts that have gone unspoken, paradigms that are considered unchangeable and subconscious philosophies that have been long-held. Excuses are symptoms of these limiting beliefs, so where an excuse exists, a belief needs to be changed.

Awareness brings its own rewards. If you start to recognise your own and your organisation’s limiting beliefs, this means they can be changed. You’ll find that when you shift your mindset to support your business goals, you’ll have an easier time thinking positive thoughts and believing in yourself and your team’s potential.

Of course it can be difficult to see the ways in which you’re holding yourself back from the inside. If you would like to find out how you can shift your limiting beliefs to deliver your business growth strategy, contact me via email or phone to have a free 30-minute consultation that will impact your results.

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