Set SMART Goals, Grow your Business

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You probably already know that without setting goals, you will accomplish far less than you would with them. We all need a clear destination to move toward. We all need an objective, a concentrated point, a flag in the sand…in order to stay focused on what we wish to accomplish.

It’s also important to remember that the setting of your goals is just as important as the steps made toward achieving them. Not just any old goal will do. Learning how to set SMART goals is going to be necessary for the success of your business growth strategy. In fact, poor goal setting leading to wishy washy outcomes is yet another reason that business strategies fail.

What is a SMART goal, anyway? If you don’t know, you’re definitely not alone. Goal setting is not taught in school (although it is, in my opinion, a fundamental life skill as important as reading and writing). Learning how to set SMART goals will help stretch and challenge you to grow personally, encourage you to develop new skills, inspire you to be more productive in getting things done…and move what’s important to you from being just a dream to being tangible reality.

SMART stands for:

Specific

Measurable

Attainable

Relevant

Time-Bound

  • Specific: Every goal should contain precise details about what is to be accomplished. There should be no grey area; no wondering if progress is actually being made or if the goal has been achieved. “Increase sales” is not a specific goal. “Increase sales by 10%” is a specific goal.
  • Measureable: An agreed-upon measurement of success needs to be decided, in order to know when the goal has been achieved.  A system must be in place to measure progress—so that everyone involved knows, for certain, how far the team is from reaching the goal. Be prepared to show, in real numbers, that your sales goal (for example) has been realised.
  • Attainable: Every goal should be reachable—but never within your comfort zone. Always sets goals that are outside that comfort zone, so that you will need to stretch and develop yourself whilst working toward achieving it. Your goals should not read as a to-do list. Every one of them should motivate, excite and scare
  • Relevant: All goals should align with your corporate [and personal] values. Any goal that conflicts with your value system will be difficult to achieve (And why would you want it anyway?). Your goals should complement the holistic view of your life. Never sacrifice the reaching of one [SMART] goal for another. Never strive for a goal that will not make a positive difference in your work or your life. To sum it up, ensure that all goals you set fit well into, and advance, what you’ve already achieved and what you’re passionate about.
  • Time-Bound: Every SMART goal needs a target date for realisation. This helps to create focus and urgency to getting it done.  It’s not a deadline (that sounds so terminal), but rather a lifeline—a time when you will feel more alive because you’ve achieved something that will improve your life. Set a time limit that is not impossible, but that will challenge you. Avoiding this step means that you may never achieve your goal, because you will always have the freedom of mind to put it off until tomorrow, next week or next year.

And to take it two steps further, every goal should be a SMARTIE goal, meaning that every SMART goal should also:

  • Inspire: Your goals should be the blue print for how you want your life or business to be in the future.  If your goals don’t inspire you each day to want to achieve them, then get some new SMART goals!
  • Empower: Reaching your SMART goal should leave you feeling great and with a sense that your life or business is better in some way for having achieved it.

Start by writing down your SMART goals. Confirm that they are SMARTIE goals, too. This will set a clear intention in your mind and will put your subconscious to work achieving them. Everything is always created twice—first in your head and then in reality. As you clarify your thoughts with writing, your hand is creating the words, your eyes are seeing those words and each goal becomes more real.

Always remember that your goals must be compelling. Each one should be a stretch and take you out of your comfort zone; therefore if a goal is not inspiring, motivational, mentally challenging or emotionally energizing, you are likely to give up before you achieve it.

If you have set New Year’s Resolutions in the past, but have rarely realised them, then this can be one of the reasons (i.e. they are “shoulds” and “ought-tos,” rather than SMART goals that inspire and empower you).

Are you ready to set your own SMARTIE goals? Are you excited about what you can achieve when those goals are broken down to the objectives and actions that will lead you to positive change and success?

If you already have goals, are they SMART and are you clear on how to take the next step for creating a plan to achieve them?  Contact me for a free 30-minute consultation, so we can figure out, together, where you are, where you’re going and how SMART goals can help to get you there.

 

 

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